Rhetoric for HR professionals Captivating others and presenting yourself effectively

28.10.2017 - 28.10.2017, Karlsruhe

Rhetoric is the most important key qualification for HR professionals. By means of this you come across as authentic, strong and credible.

In this seminar you will learn to use the POWER principles. You will choose the right words and have an appropriate structure. By means of brain-friendly language you can create emotions and images and land directly in your conversation partner’s brain. You are effective and convincing.

Furthermore, you will train the effectiveness of your body language. Experience-oriented, interactive practical exercises as well as targeted feedback show you how you can present yourself authentically and confidently. Your communication is immediately more professional; you can convince your conversation partners. A complete success.

  • Confidence and authenticity when presenting yourself, even in challenging situations
  • Congruency between spoken language and body language
  • Becoming familiar with body language and learning to use it
  • Effect on others: Perception from different perspectives
  • Self-perception and perception by others
  • Video feedback as the basis for external impact
  • Introduction to rhetoric
    What rhetoric is and what it isn‘t
    3 functions of rhetoric
    “No second chances for first impressions”
    Factors for convincing presentation
  • Psychological prerequisites for successful rhetoric
    Meaning of approach and attitude
    Differentiating between various conversational contexts and general conditions
    Meaning of role, status and power
    Axioms of communication and their significance
  • POWER principles
    Positive perspective
    Orientation and ordering
    Energy and emotion
  • Rhetorical tools and techniques (1)
    How to adapt to the target group
    Coming into contact confidently and quickly
    Creating appeal and facilitating acceptance
    Humour as a resolving element
  • Structuring communication appropriately
    Introduction, main contents, conclusion
    Overview prior to detail
    Well-known details prior to new ones
    Simplicity prior to complexity
    Benefits prior to (tiring) details
  • Expressiveness through body language
    How to emphasize your credibility through body language
    Body language: “Catalyst” for speech
    Consciously representing yourself – while remaining natural
    Maintaining authenticity
  • Rhetorical tools and techniques (2)
    Presenting complex issues in a brain-friendly and concise way
    The power of images: Metaphors and symbols
    Storytelling: Personal stories and anecdotes
    Rhetorical figures
  • Being familiar with objections and preparing for them
    Typical objections?
    What to do when your conversation partner ultimately says "no"?
    Dealing with difficult conversation partners
    Complaints and claims
    Emergency exits
  • Repartee techniques
    Surprising and exaggerated agreement
    Techniques for further enquiry
    Countering labelling accusations
    Sweeping accusations: Advertising slot
  • Practical training for free speech
    Working on individual issues and objectives
    Application of techniques covered
    Self-perception and perception by others
    Ideas for optimization
  • Transfer planning and implementation
    Open questions
    Alignment with individual concerns and objectives
    Next steps for implementation in day-to-day work
    Practical transfer tips
    Ensuring implementation
  • Interactive impulses from psychology as well as rhetoric
  • POWER principles? Experience-oriented, interactive communication exercises
  • Case studies
  • Process-oriented Individual, pair and group work
  • Dialogues and exchange of experiences amongst participants
  • Plenary reflection, discussion and reflecting teams
  • Short Mind&More exercises for relaxing and brain-friendly work
  • Check lists and guidelines
  • Use of metaphors, symbols and storytelling
  • On request: video recordings and video feedback
  • 695.00 € (plus VAT)
  • Participation in seminar
  • Seminar handouts in M2M file
  • Conference package (conference room, lunch and 2 coffee breaks)

Back Anmeldung


  • 28.10.2017 - 28.10.2017
  • Karlsruhe
  • 1 day (9.00 – 17.00)
  • 695.00 € (plus VAT)

Jedes Seminar kann auch als firmeninternes Inhouse-Seminar gebucht werden.

Inhouse anfragen