The ability to reason and successfully overcome resistance. The Six Sigma Principle™ of Argumentation for leaders

13.10.2017 - 14.10.2017, Raum Karlsruhe

Forget about searching for even more arguments. Because those who argue too much have already lost. You will convince others if the reasons you select have exactly the right fit and if you can set the scene by shaping them effectively.

Regardless of whether it is a one-to-one conversation or a larger group of people: By means of the “Six Sigma Principle™ of Argumentation” you will get to know a unique success formula. Your arguments will catch on; skilfully, understandably and in a well-structured form. You will reach your goal.

And in future you will use possible counter-arguments or unfair attacks as opportunities. You can sit back and listen and provide counter arguments when the need arises. By means of quick wittedness and convincing statements you can utilize your chances.

  • Six Sigma Principle™ of Argumentation
  • Get to know argumentation types and how to use them
  • Structure and clarity
  • Convincing language
  • Repartee
  • Basics of argumentation
    What is an argument?
    Factual logic and psycho-logic of argumentation
    Constructivism and argumentation
    What is actually convincing?
    How to reach your conversation partner
  • Selection
    Factual argument
    Normative argument
    Authoritative argument
    Analogizing argument
    Benefit-oriented argumentation
  • Structure
    Micro and macro structure
    The winning introduction
    But-free argumentation
    Easily expressing complicated things
  • Language
    Soft word energy
  • Sympathy & Co.
    No second chances for first impressions
    The Yes set
    Creating sympathy, facilitating acceptance
    Small talk
    Emphasizing trustworthiness by means of body language
  • Sex sells
    The power of images
    How the brain works
    How to generate pictures
    Comparing and illustrating
    Metaphors, symbols, anecdotes
  • Repartee
    Responding to critical questions
    Answering by asking
    Touch – Turn – Talk
    Reframing labelling allegations
    Surprising and exaggerated agreement
  • Difficult situations
    Staying cool
    Listening and receiving criticism actively
    Stealing thunder
    Dealing confidently with complaints, provocation and aggression
    Scaling question
  • Practical training for argumentation
    Working on individual issues and goals
    Use of the “Six Sigma Principle™ of Argumentation”
    Self-perception and perception of others
    Ideas for optimization
  • Transfer planning and implementation
    Open questions
    Comparison to individual objectives and goals
    Next steps for application in day-to-day work life
    Practical tips for transfer
    Assurance of implementation
  • € 1,280.00 (plus VAT)
  • Participation in seminar
  • Seminar handouts in M2M file
  • Conference package (conference room, lunch and 2 coffee breaks)

Back Anmeldung


  • 13.10.2017 - 14.10.2017
  • Raum Karlsruhe
  • 2 days (10.00 – 17.30, 8.30 – 16.00)
  • 1.280.00 € (plus VAT)

Jedes Seminar kann auch als firmeninternes Inhouse-Seminar gebucht werden.

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